GM hitting CES in January

The Consumer Electronic Show has become another auto show considering how much attention carmakers give it.

For the past few years, Ford Motor Co. has made the most of the Vegas electronic show, garnering lots of attention for its voice recognizing SYNC infotainment system. Really, it only makes sense to set up a booth or two at CES considering how important of a role electronics play in a modern day vehicle.

Additionally, electronic consumers also need cars.

General Motors Co. is also looking to establish itself as a infotainment leader this year at CES with its all-new CUE (Cadillac User Experience) system, an absolutely brilliant piece of technology that uses a touch screen that actually provides you tactile feedback when you touch it. This means you can “feel” the buttons on the screen and know when you’ve pushed one without actually looking at it the entire time.

Cars with overly complicated touch screens have been getting dinged by groups like Consumer Reports and the National Highway Traffic Safety Administration for playing a role in distracting drivers. Last year, Consumer Reports kept a few Ford vehicles off of its vaunted Recommended List because of problems it found with MyFord Touch. (Ford meanwhile has said it began addressing those issues before Consumer Reports slammed them.)

Additionally, GM will showcase a rear seat entertainment system that uses cloud-based streaming and massive color screens that will let people do everything from watch movies to play Angry Birds to video chat. (Theoretically, if this system was installed in an Escalade, the people in the third row could video chat with the people in the second row.) The package was developed with Verizon Wireless 4G LTE network and provides a number of mobile applications, according to GM’s press release.

The system is not  quite ready for prime time, though, as GM does not have plans yet to put this incredibly cool set in a vehicle — yet.  CUE, however, will be in the Cadillac ATS when it arrives later next year and then migrate to others.

Additionally, GM says it’s going to announce further advances to OnStar FMV, GM’s aftermarket rear view mirror that allows older cars to install OnStar.

As for CUE, check out this demo video.

http://www.youtube.com/watch?v=JvzIrzFFH_Y

Scott Burgess
Scott Burgess is the auto critic for The Detroit News. A Michigan native, he returned to Detroit in 2005, when he began working at The News as the assistant auto editor. He has been writing about cars since 2006, when he became The News' auto critic. His reviews appear every Thursday. Prior to working in Detroit, Scott was the Middle East Bureau Chief for Stars and Stripes. He has also been a reporter and editor in Elmira, New York, and Boca Raton, Florida. Scott holds a BA in communications from UCLA. Prior to college, Scott was a paratrooper in the 82nd Airborne Division. Scott has garnered numerous awards for his work, ranging from a Wheel Award for his reviews from the Automotive Press Association to the runner up for the Distinguished Service to the First Amendment from the Scripps Howard Foundation. Scott can also be seen on many media outlets, where his expertise on the auto industry and the vehicles people drive are discussed. Follow him on Facebook and on Twitter @autocritic.

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