Daimler CEO Dieter Zetsche introduced the sixth-generation SL last night at an event at the Westin Book Cadillac. He recalled one of Mercedes most famous customers — the late Apple CEO Steve Jobs — and marveled at the changes the world has seen this year.
“The president of France told his countrymen they need to act like Germans and who knows maybe Donald Trump could still end up running for U.S president,” he said to laughs as a giant photo of Trump was projected on a screen. “In the face of so much change, it’s good to have a few lasting traditions.”
Zetsche noted that Jobs had managed to avoid getting a California license plate — by getting a new SLK 55 AMG every six months.
“In part I’m sure because they detracted from the beauty of the car — and our designers would certainly agree with that,” Zetsche said, saying Jobs found a loophole by getting a new vehicle every six months. “To me that’s all the more proof of the man’s true genesis.”
Zetsche noted high interest in Jobs.
“I understand his biography is selling even faster than the iPhone,” Zetsche said.