Jaguar at play

I’m not sure what the success of this particular ad campaign has been, but the Jaguar at play ads do a number of things pretty well.

First, they show how sharp Jaguar’s lineup is becoming. The XK is certainly a blast to drive. It also shows how sporty Jaguar is becoming. I do still wonder how often Jaguar owners actually drive cars this way — if at all.

 

Scott Burgess
Scott Burgess is the auto critic for The Detroit News. A Michigan native, he returned to Detroit in 2005, when he began working at The News as the assistant auto editor. He has been writing about cars since 2006, when he became The News' auto critic. His reviews appear every Thursday. Prior to working in Detroit, Scott was the Middle East Bureau Chief for Stars and Stripes. He has also been a reporter and editor in Elmira, New York, and Boca Raton, Florida. Scott holds a BA in communications from UCLA. Prior to college, Scott was a paratrooper in the 82nd Airborne Division. Scott has garnered numerous awards for his work, ranging from a Wheel Award for his reviews from the Automotive Press Association to the runner up for the Distinguished Service to the First Amendment from the Scripps Howard Foundation. Scott can also be seen on many media outlets, where his expertise on the auto industry and the vehicles people drive are discussed. Follow him on Facebook and on Twitter @autocritic.

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