Image trumps reality for Land Rover
If you’re looking for some interesting insight into how Land Rover has been able to thrive while Hummer had to die, check out “ A tale of two brands: How Land Rover makes 14 mpg sexy ” by Rebecca Lindland, director of research for IHS Automotive. Lindland chronicles the mistakes of GM and how Land Rover’s branding has enabled the SUV maker to keep on trucking. (It’s… Continue reading




