Eighteenth verse, same as the first. Adele’s “21″ is No. 1 on Billboard’s Top 200 albums chart again this week, rolling in the deep for its 18th (non-consecutive) chart frame. It sold 116,000 copies this week, meaning some 116,000 people finally decided to buy the album this week. “You know, for the last year, I’ve been hearing an awful lot about this Adele album, and I think it is finally time I purchase it.” That is what 116,000 people said.
At this point, shouldn’t Adele’s “21″ join the Presidential race? “What are your thoughts on health care, ’21?’” You laugh now, but you’d probably vote for it.
Adele had plenty of competition this week as seven new releases storm Billboard’s Top 10, though none of them were able to topple the champ. Tim McGraw came closest with his latest, “Emotional Traffic” — side note: Emotional Traffic? — which sold 68,000 copies and debuts at No. 2. Lamb of God, the 2012 Grammy compilation, Ingrid Michaelson, Kellie Pickler, Seal and Kari Jobe also land Top 10 debuts.
Falling outside the Top 10 are the Black Keys, Young Jeezy, Rihanna and Coldplay, but with the expected drop-off of this week’s debuts, a few of them might weasel their way back in on next week’s chart.
Ah, next week: Adele faces off against lightning rod singer Lana Del Rey, and if Billboard suddenly decides to start counting blog posts as sales, the chart queen could have a real fight on her hands.
Billboard’s Top 10 albums (sales in parentheses, figures according to Nielsen SoundScan)
1. Adele, 21 (116,000)
2. Tim McGraw, Emotional Traffic (68,000)
3. Lamb of God, Resolution (52,000)
4. Various artists, 2012 Grammy Nominees (52,000)
5. Ingrid Michaelson, Human Again (40,000)
6. Various artists, Kidz Bop 21 (33,000)
7. Kellie Pickler, 100 Proof (27,000)
8. Seal, Soul 2 (27,000)
9. Drake, Take Care (26,000)
10. Kari Jobe, Where I Find You (25,000)