And the hunger for “The Hunger Games” grows. But how many mouths are there to feed?
At first glance, “THG” shouldn’t be all that big a deal. According to the New York Times this weekend, the book series has sold about 11 million in America — huge, sure, but nowhere near the 100 million mark “Twilight” has passed or the gazillions mark of Harry Potter.
And yet the low projection on the film’s opening weekend is running around $70 million — and that’s on a film that only cost a reported $75 million to make!
That’s the low projection. I’ve heard first weekend numbers like $130 million and $140 million tossed around. They’re probably pipe dreams since the movie — thankfully — wasn’t shot in 3-D. But that people are even thinking that way is amazing.
Yet it’s not insane. And one thing I firmly believe is this — if the first movie is a success, then the second, third and fourth movies (the third book will likely be split in two a la Potter and Twilight) are going to explode, much in the way “The Lord of the Rings:” movies did, with each becoming successively bigger.
Why? Because if successful, “Hunger” will totally cross over — it’s not going to depend on kids with magic wands or romantic novel fans or even its initial base of young readers. Most readers I know — and the number grows daily — are educated adults. And they will be enticed into theaters in droves. The demographic mix of this audience should be fascinating.
Assuming everybody shows up, of course. We could all decide to rearrange our sock drawers on the day Katniss Everdeen comes to town (March 23). But somehow I doubt it.