Every week we break down Billboard’s Top 10 albums, but here’s a look at what’s happening beyond the Top 10 on this week’s chart.
Slaughterhouse: The Shady Records foursome debuted at No. 2 on last week’s chart, missing the top spot thanks to the surprisingly strong sales of the latest from TobyMac. This week, Slaughterhouse’s “Welcome to: Our House” set tumbles 21 spots to No. 23 on 13,000 sales, a 75 percent sales hit from last week’s 52,000. The group’s second week is similar to the first week of the group’s 2009 debut, which arrived at No. 25 with 18,000 first-week sales.
Florence + the Machine: You don’t see this too often: Florence + the Machine take up back-to-back positions on the chart, as 2011′s “Ceremonials” lands at No. 75 and 2009′s “Lungs” comes in at No. 76. That means just as many fans are gobbling up and newly discovering the group’s older material as they are its recent album, a good sign for the group heading forward.
Flo Rida: The Florida rapper — see what he did there? — lands at No. 79 on this week’s chart, up five spots from last week. But what’s interesting about the set, which includes three Top 10 singles (“Good Feeling,” “Wild Ones” and the No. 1 hit “Whistle”), is it never managed to chart higher than No. 14. Flo Rida is truly a singles artist, not an album man. Which is good as long as he keeps cranking out those singles, but once he stops, where’s his fan base?
Insane Clown Posse: The group’s latest, “The Mighty Death Pop,” ever so slightly hangs on to a Top 100 position in its fourth week, clinging on at No. 99. The set — which comes in three collectible editions, each with its own bonus disc — started at No. 4 last month and has fallen sharply since. (In a related story, the album’s closer, “Forever,” is a great song and should be a single.)
Dwele: The Detroit R&B singer, whom we recently profiled, falls to No. 100 with “Greater Than One,” which sold 3,700 copies its second week, for a two-week total of 15,000. Last week, “Greater Than One” debuted at No. 30 on the chart. Dwele is supporting the album on the road this fall with spot dates but isn’t overly concerned with record sales. “If I don’t go platinum it’s not a problem,” he told us last month.