Red Wings also enjoyed a successful season off the ice

The Red Wings had success on the ice this season, and off the ice as well.
The Wings said in a press release earlier this week the team had its best attendance in five years, and expanded its commitment to the community by spending more than 1,000 hours in the community visiting over 100 local schools and increasing the team’s charitable fundraising through several new community initiatives.
The worldwide reach experienced significant growth in areas such as digital marketing and sponsorship activation.
“The 2011-12 season was a remarkable success for the Red Wings from a variety of standpoints,” said Tom Wilson, Olympia Entertainment president and chief executive officer. “We’re fortunate to play in one of the best sports markets in the country and we are proud to serve as a source of pride to our fans and stakeholders. The Red Wings’ illustrious and ever-growing legacy is something very special and we take our responsibility as a community leader and the caretaker of the Red Wings heritage very seriously.”
Every home game (all 41) during the regular season was completely sold out, marking the first time since 2006-07 the Red Wings skated in front of a capacity crowd at Joe Louis Arena
Along with two playoff dates and the previous year’s ending, the total sellout streak for the Wings now stands at 71 consecutive games. The sellout streak also helped push the number of fans to visit downtown Detroit and attend Red Wings games at Joe Louis Arena to over 25 million since Mike and Marian Ilitch purchased the team in 1982.