A conservative advocacy group will start airing ads in Michigan today attacking President Barack Obama’s record on healthcare, taxes, home foreclosures and the deficit.
As part of a $25 million, month-long initiative, Crossroads GPS launched its kickoff ad, called “Obama’s Promise” in Michigan. The one-minute ad features a series of clips from Obama speeches and then a shattered screen as the narrator ticks off a reason why the promise was broken.
The ad buy is $526,000 in Michigan and will air through May 31, according to Crossroads GPS. The network television spot will also air in Colorado, Florida, Iowa, North Carolina, New Hampshire, Nevada, Ohio, Pennsylvania and Virginia.
“President Obama made commitments on core issues to the American people, and this ad holds him to account,” Steven Law, president of Crossroads GPS, said in statement.
The 501(c) 4 organization doesn’t have disclose its donors. Along with its sister group, American Crossroads super PAC, they are major players in the conservative ad war.
Obama’s campaign Wednesday called the spot “dishonest” and “based on distortion.”
“It’s more of the same from Karl Rove,” Stephanie Cutter, Obama for America’s deputy campaign manager, said of the former George W. Bush advisor affiliated with group.
Cutter also recorded a three-minute web video explaining how each claim is “wrong” and goes a step further to attack GOP challenger Mitt Romney on the same issues. Speaking of Rove, Cutter asks viewers to “call out his BS” by circulating the response video.