Crossroads GPS will launch its second Michigan TV ad Wednesday as part of a $25 million campaign here and in nine other swing states.
This one, makes a special appeal to women voters, who favor President Obama by a notable margin over presumptive GOP nominee, Mitt Romney, polls show.
In the one-minute spot, the narrator is a mother who once supported Obama because he promised change, but instead made things worse, she said. Now, her adult kids moved back home because they can’t find jobs. “I had so many hopes,” the woman said.
“Cutting taxes and debt and creating jobs — that’s the change we need.”
The buy here is $680,000 and will run for three weeks, according the conservative advocacy group.