Crossroads GPS will launch its second Michigan TV ad Wednesday as part of a $25 million campaign here and in nine other swing states.
This one, makes a special appeal to women voters, who favor President Obama by a notable margin over presumptive GOP nominee, Mitt Romney, polls show.
In the one-minute spot, the narrator is a mother who once supported Obama because he promised change, but instead made things worse, she said. Now, her adult kids moved back home because they can’t find jobs. “I had so many hopes,” the woman said.
“Cutting taxes and debt and creating jobs — that’s the change we need.”
The buy here is $680,000 and will run for three weeks, according the conservative advocacy group.
Join the Conversation
The Detroit News aims to provide a forum that fosters smart, civil discussions on the news and events that we cover. The News will not condone personal attacks, off topic posts or brutish language on our site. If you find a comment that you believe violates these standards, please click the "X" in the upper right corner of the post to report it.