flipflop Moscato California 2010, $5-$7: What says casual and no airs like a label called flipflop? And since when is a $5-$7 wine ever vintage dated and carry a helpful sweetness scale on the back label? The new 2010 flipflop Moscato is a nice indicator of a company, Underdog Wine Merchants, taking cheapies up a notch and giving them a social conscience, too. Expect sweet, but not cloying, flavors that burst with peaches, tangerine, honeydew melon and a pinch of lime. Flipflop partners with Soles4Souls, an international shoe charity. You can participate in the “flippin’ good deeds Challenge” to lead shoe drives at the web site. Find flipflop wines at most large supermarket chains.
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