There’s nobody who excels at marketing like the folks at Moët & Chandon. First, they make sure the product is first class, everything a connoisseur expects. Second, the visuals have to grab people. Who doesn’t feel the tug of the big “MOËT” printed vertically on the foil that’s wrapped around the bottle neck, along with the elegant criss-crossed ribbon and gold medallion in the center? And hey, a little fun in good taste is OK too. For Valentine’s Day, the marketers tapped into the holiday and the popularity of emojis with their Moët & Chandon Rosé Imperial Emoji Bottle and Gift Box covered with symbols and words like Love, Pop!, Kiss, Whaou. There are stickers inside the lid of the box to personalize the bottle yourself. Nice! Call your wine merchant and ask if they stock the Emoji Box from Möet & Chandon for Valentine’s Day. It’s available nationwide.
Moët & Chandon Rosé Imperial NV, $49.99: The color has a bold salmon tint and flavors reach for the moon — it’s dry, crisp and elegant and tastes like liquid rose petals with a kiss of raspberry, cherry and pomegranate laced with minerality. It’s mostly Pinot Noir and Pinot Meunier, finished with Chardonnay. It’s crisp and dry with firm acidity. Everything you want in a Rosé from one of Champagne’s most famous producers.
You can reach Sandra Silfven at firstname.lastname@example.org.